Twin Cities Pride Raises Over $93k After Parting Ways With Target

TWIN CITIES— Twin Cities Pride has wildly surpassed its $50k crowdsourcing goal, raising more than $93k in just a few days following the organization’s split from Target.

In a social media post last Friday, Twin Cities Pride announced Target would “not have a presence” at this year’s festivities. The break up comes after news that Target would be rolling back its diversity, equity, and inclusion (DEI) initiatives.

The $50k campaign was created by festival organizers to “fill the gap” left by Target’s absence. Information on the funding campaign’s website further explained, “Your generosity fuels the heart of Twin Cities Pride and supports vital programming like the Rainbow Wardrobe, Artist in Residence, Rainbow Feast, and so much more.”

Additionally, “every dollar donated goes directly back into helping us create inclusive spaces, support local artists, and provide resources that make a difference year-round.” The campaign is still active online for those interested in donating.

The Twin Cities Pride Festival has been going on for more than 50 years, beginning as a protest march down Nicollet Mall in 1972 marking the third anniversary of the Stonewall riots.

The organization’s mission is “to empower every LGBTQ+ person to live as their true self. We envision a future where all LGBTQ+ people are valued and celebrated for who they are.”